
How It All Started
The Movement Promotions started with a vision—and a hoodie. Founded in 2015 as The Money Is The Movement, we began as a streetwear brand rooted in ambition, hustle, and culture. By 2017, our identity evolved into The Movement Lifestyle Brand, expanding beyond fashion into promotions, nightlife, community events, and artist management.
What began as a clothing line quickly grew into a full cultural experience. We’ve built a platform that brings people together—whether on the dance floor, in community spaces, or behind the scenes with rising and established talent. Over the years, we’ve brought some of the hottest celebrities and artists in the game to Minnesota, creating unforgettable moments and putting Minneapolis on the map in the world of entertainment.
At our core, The Movement is about unity, culture, and celebrating where we come from. This is more than a brand—it’s a movement.